Kawasho Foods Corporation exhibited at the FABEX 2024 food and beverage trade show, which took place over three days from April 12 at Tokyo Big Sight. Short for the World Food and Beverage Great Expo, FABEX is Japan’s largest trade show of its kind. This year’s edition, the twenty-seventh such event, drew 932 exhibiting companies and over 55,000 visitors.

Kawasho Foods (https://www.kawasho-foods.co.jp/) was on hand to promote products that included a food service retort pouch version of its mainstay Nozaki’s Corned Beef, as well as its canned pork luncheon meat and frozen corned beef fried rice. The company’s primary motivation for exhibiting this year was to boost the visibility of the Nozaki brand and customer demand for the brand’s products. They hoped to achieve this by having consumers new to corned beef discover its charms as well as ways to eat it through various menus, such as prepared food products developed for food service businesses.

The Kawasho Foods booth gave out samples of its products, which were arranged in visually appealing stacks. One visitor who sampled the products said, “Corned beef is really nostalgic for me, so I just had to try some.” Another commented, “I never knew there were so many ways to eat canned meat.”

The feedback received was extremely positive, with a number of industry professionals showing interest in adopting the company’s products. Kawasho Foods will continue to provide safe, secure and delicious foods that enrich the diets of people around the world.