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JFE Group Exhibits at EcoPro2024

JFE Shoji Corporation, JFE Steel Corporation and JFE Engineering Corporation jointly exhibited at the SDGs Week EXPO 2024 (EcoPro 2024), which took place from December 4 to 6 at Tokyo Big Sight.
This expo serves as a venue for companies to showcase their innovative technologies, products and services meant to solve environmental and other social issues, as well as to interact with stakeholders and provide educational opportunities for children about the SDGs.
The JFE Group booth introduced the high recyclability of steel and our environmentally friendly steel products to visitors. We also showcased a number of our circular economy initiatives, including the development of technologies to generate electrical power from waste materials and technology for recycling PET bottles. We also exhibited the palm kernel shells and wood pellets our Biomass Fuel Department handles.
Our hands-on exhibits were especially popular, and many visitors lined up to see our aquarium with Marine Block ™, a JFE Steel product made from steel slag, or to take a VR-based virtual tour of a steelworks.
We also set up a number of panels with quizzes for visitors. Participants received a gift commemorating the JFE Group’s TV commercials. Some of the children even chanted the catchphrase “sus-TETSU-able” as they received their reward, making adults at the scene smile.
Around 3,600 people visited our booth this year, making EcoPro2024 a big success for the JFE Group.
Upon visiting the booth, JFE Holdings Inc. Representative Director, President and CEO Yoshihisa Kitano commented: “The JFE Group has a number of businesses that help achieve a recycling-oriented society, and we will work as a team to strengthen each of them.”

An aquarium incorporating Marine Block made from steel slag

JFE Shoji President and CEO Toshinori Kobayashi visiting the JFE Group booth

A virtual tour of a steelworks using VR technology
For more information, Please contact:
JFE Shoji Corporation
Public Relations Sec. General Administration Dept.
(email:koho@jfe-shoji.co.jp)