Overseas Steel
A Global Strategy Expanding from Asia.
Synchronization with JFE Steel’s Global Strategy
Steel business overseas is expanding with JFE Steel Corporation’s steel products exports at the core, and the company participates in a variety of projects, with Asia as an area of particular significance.The export of steel products has been synchronized with JFE Steel’s global strategy, and together with exploiting overseas networks to expand sales in new fields and markets, reliable supply of steel products through steel processing centers (coil centers) has allowed JFE Steel to respond to increasing degrees of variation and sophistication in customer needs.
With increasing demand for steel products particularly in China and Southeast Asia, intensive marketing resulting from detailed research has allowed cultivation of this demand, and JFE Steel is working towards expanded exports of high-quality steel products from Japan.
For our overseas network, in 2013, we established the Yangon branch of JFE Shoji Trade Thailand Limited in Myanmar where future growth can be expected and the Istanbul liaison office in Turkey, which is recently showing rapid growth. In total, we have 32 service locations over 17 countries worldwide including U.S., Europe, Asia, and Australia. Through this network, we are able to instantly obtain information on steel businesses worldwide and pass the information on to our customers. We established a new Chinese Business Head Office in 2013 and placed local corporations and business companies in China under the control of this Head Office. At the same time, we placed business companies that are deployed in Thailand, and North and Central America under the control of JFE Shoji Trade Thailand Ltd. and JFE Shoji Trade America Incorporated, respectively. In this way, we established a worldwide structure that enables active promotion of regional strategies in each region.
Overseas Steel Processing Centers Linked By A Network
As in Japan, steel processing centers are a mainstay of our overseas operations. Our overseas steel processing center business began in 1975 with the establishment of Kawarin Enterprise Pte. Ltd., in Singapore. Presently, including JFE Shoji Steel India Pty. Ltd., which started operation in 2013, the company has 15 overseas operations.
The main purpose of the steel processing centers is to supply Japanese electrical and automobile companies overseas with processed steel such as electrical steel sheet, flat rolled steel sheet, stainless steel and other essentials.
In keeping with JFE Steel Corporation’s overseas business strategies, we intend to link steel processing centers in the above countries via a network, promote sharing of steel inventory information and further boost efficiency of business development as we work towards building a sales organization that satisfies the require-ments of an expanding customer base.
For the automobile steel sheet field also, whose future growth can be expected, we are actively developing businesses by establishing the Steel Alliance Service Center in Thailand.
15 steel processing centers in the following countries
| China |
Qingdao JFE Shoji Steel Products Co.,Ltd.
Jiangsu JFE Shoji Steel Products Co.,Ltd.
Zhejiang JFE Shoji Steel Products Co.,Ltd.
Guangzhou JFE Shoji Steel Products Co., Ltd.
Dongguan JFE Shoji Steel Products Co., Ltd. |
| Taiwan |
| KUO GEE INDUSTRIAL CO., LTD. |
| Philippines |
| JFE SHOJI STEEL PHILIPPINES, INC. |
| Thailand |
CENTRAL METALS (THAILAND) LTD.
STEEL ALLIANCE SERVICE CENTER CO., LTD. |
| Vietnam |
| JFE SHOJI STEEL VIETNAM CO.,LTD. |
|
|
| Malaysia |
| JFE SHOJI STEEL MALAYSIA SDN. BHD. |
| Singapore |
| KAWARIN ENTERPRISE PTE. LTD. |
| Indonesia |
| P.T. JFE SHOJI STEEL INDONESIA |
| India |
| JFE SHOJI STEEL INDIA PRIVATE LIMITED |
| Mexico |
| JFE SHOJI STEEL DE MEXICO, S.A. DE C.V. |
|
〈 Major Products Handled 〉 Shipbuilding steel, thick steel plate, processed steel for ships and bridges, hot-rolled steel sheet, cold-rolled steel sheet, electrical steel sheet, coated steel sheet, steel plate, stainless steel, special steel, galvanized sheet, tin plate, steel pipes, special steel pipes, treated steel pipes, iron powder, hot charge, steel piles, wire, H-beam, lightweight shaped steel plate, regular shaped steel plate, reinforced products, columns, semi-finished steel products (slabs etc.), civil engineering products, construction materials, housing materials, other products, civil engineering, construction